Pages

Monday, January 26, 2015

Its an Advertisement! Not an Anti-Mommy War Campaign!

A formula milk advertisement that masquerades as a sort of public awareness campaign was shared on my wall in Facebook, you can watch it here. The advertisement showed the truth that when we get wrapped up in arguing for our choices, we lose sight of what truly matters and so we risk losing what we value most in the end. Here is a very valuable message in an advertisement. And because it is an advertisement, it seeks to increase product awareness which should result in increased sales- this is the problem! If formula milk sales increase wouldn't breastfeeding rates decrease?
Hopefully, this advertisement won't make it to our TV screens here in The Philippines thanks to the Milk Code. Unfortunately, it is making its rounds online! You can read about the International Code for Marketing Breastmilk Substitutes here and also here. You can also watch the full video of "A Formula for Disaster":



My problems with the advertisement are:
1. The term "Mommy War" - what nonsense! I say, leave no space in your day for idle playground talk. In my experience I have learned a lot and improved as person from being with other mothers as oppose to wanting to pull their hair out because of choices they made in birth, feeding practices and so on. Let's not be NASTY!
2. War does not happen over night, it is fueled and fanned. It also takes good people with good intentions who buy into or ride with an idea that seems to be for the greater good. For wars to happen, institutions need to take part and so on. I am going to stop here. I am quite sure you get the picture that war takes much more than opinion and petty playground friction.
3. The benefits of breastfeeding a child is not a belief. The benefits of breastfeeding are backed by scientific evidence (check it out here), (here are the risks of not breastfeeding).
4. Lastly, lets not get confused. This is a formula advertisement not an awareness campaign on the virtues of tolerance or forgiveness. It undermines breastfeeding. Again, if formula sales increase will breastfeeding increase or decrease?

Supporting, promoting and educating others about breastfeeding is a serious matter. We, parents have more compelling wars to fight in and bigger issues to fight for! There could be battle scars that still throb or wounds that need to heal. For some of us, there could be fires ablaze in a battle field that span the vast expanse of the mind reaching out to and for the heart.

Have a good day, my dear reader.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...